Welcome to hiYend™ — where style meets self-expression.

hiYend™ was created by music artist Hotboy Finn, also known as Nick Rose, his bold alter ego. Together, they represent two sides of the same story: humble and hungry, elevated and unapologetic.

hiYend isn’t just about clothes. It’s about how you feel in them.

Hotboy Finn wanted clothing that feels good on your skin, moves with you, and can be worn any way you want to go—from chill days to headline nights. Every piece is designed to be versatile, premium, and effortlessly fly.

This brand isn’t about the price.
It’s about owning who you are and making anything you wear look good because you’re in it.

Nick Rose, his alter ego, is the embodiment of that fearless energy—creative, confident, and never afraid to stand out. That mindset is stitched into every hiYend™ hoodie, jogger, and hat.

At hiYend, we believe luxury starts within:

• Exclusive – Not for everyone. For the ones who know they’re chosen.

• Elevated – Clean, sharp, and intentional—from fabric to fit.

• Yours – Your style, your story, your way. No rules.

Whether you’re in the studio, on stage, on a flight, or just stepping out—hiYend is made to match your moment.

Exclusive. Elevated. Yours.
That’s not just our tagline.
That’s the life we’re building—one piece at a time.