Our Story
Where luxury meets street culture
hiYend Wear was born from a simple belief: streetwear doesn't have to sacrifice quality for style. We set out to create pieces that feel as good as they look, blending premium materials with cutting-edge urban design.
Our collaboration with rising artist HotBoy Finn brings a fresh perspective to luxury streetwear. His vision combines bold aesthetics with everyday wearability, creating pieces that make a statement without saying a word.
Every hiYend piece is crafted with meticulous attention to detail. From the weight of our heavyweight cotton to the precision of our embroidery, we believe that true luxury lives in the details.
Our Values
Premium Quality
We source only the finest materials and partner with expert craftspeople to ensure every piece meets our exacting standards.
Sustainable Fashion
We're committed to responsible production practices that respect both people and planet, creating pieces built to last.
Community First
Built by creatives, for creatives. We celebrate individuality and support the artists and communities that inspire us.
HotBoy Finn
As both a musician and designer, HotBoy Finn brings a unique artistic vision to hiYend Wear. His experiences in the music industry inform every design decision, creating pieces that resonate with the rhythm of street culture.
"I wanted to create something that feels authentic to who I am. hiYend is about blending the luxury I aspire to with the streets that raised me. It's high-end meets real life."
- HotBoy Finn
Experience the Brand
Dive into the world of hiYend Wear and discover the music, culture, and lifestyle that defines our brand.
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